PERPLE LAB, INC. (‘PERPLELAB’ OR ‘WE’) IS DEDICATED TO PROTECTING THE PRIVACY RIGHTS OF OUR ONLINE USERS (‘USERS’ OR ‘YOU’). THIS PRIVACY POLICY (‘PRIVACY POLICY’) HAS BEEN CREFTED TO INFORM YOU AS TO THE WAYS WE COLLECT, STORE, USE AND MANAGE THE INFORMATION YOU PROVIDE IN CONNECTION WITH ANY PERPLELAB’S GAME OR APPLICATION (‘SERVICE’). BY USING THE SERVICE, YOU ARE AGREEING TO THE COLLECTION AND USE OF YOUR PERSONAL INFORMATION AS OUTLINED IN THIS PRIVACY POLICY. WE REVIEWS THIS PRIVACY POLICY FROM TIME TO TIME, AND THAT THOSE PRACTICES ARE, THEREFORE, SUBJECT TO CHANGE. WE ENCOURAGE YOU TO REVIEW THIS PAGE TO ENSURE CONTINUING FAMILIARITY WITH THE MOST CURRENT VERSION OF OUR PRIVACY POLICY. IF YOU HAVE ANY QUESTION ABOUT THIS PRIVACY POLICY, PLEASE CONTACT US AT PERPLELAB_CS@PERPLELAB.COM


1. INFORMATION COLLECTED


PERPLELAB' PRIMARY OBJECTIVE IN COLLECTING USER INFORMATION IS TO CREATE YOUR ACCOUNT, PROVIDE AND ENHANCE THE SERVICE AND TO ENABLE USERS TO EASILY NAVIGATE AND ENJOY THE SERVICE. PERPLELAB ONLY COLLECTS PERSONAL INFORMATION ON A VOLUNTARY BASIS AND WE MAY STORE INFORMATION ON SERVERS AND EQUIPMENT IN THE UNITED STATES, EUROPE OR OTHER COUNTRIES SUCH AS REPUBLIC OF KOREA. WHEN YOU INSTALL ANY OF THE PERPLELAB’S GAMES OR APPLICATIONS, WE MAY COLLECT AND RECORD THE INFORMATION YOU PROVIDE US VOLUNTARILY THROUGH THE SOCIAL NETWORKING WEBSITE YOU USE TO ACCESS THE SERVICE (‘SN WEBSITE’) IN ACCORDANCE WITH THE POLICIES AND TERMS OF THE SN WEBSITE. THE TYPES OF PERSONAL INFORMATION COLLECTED IN ACCORDANCE WITH THE ACTIVITIES LISTED ABOVE MAY VARY DEPENDING ON THE ACTIVITY. THIS ‘PERSONAL INFORMATION’ IS DEFINED AS INFORMATION INCLUDE, BUT NOT LIMITED TO: (1) YOUR NAME, (2) SN WEBSITE USER IDENTIFICATION NUMBER, (3) EMAIL ADDRESS, OR (4) GEO-LOCATION INFORMATION. ADDITIONALLY, WE MAY ACQUIRE PERSONAL DATA FOR SITUATIONS WHEN YOU MAKE AVAILABLE TO PERPLELAB MAY INCLUDE, BUT ARE NOT LIMITED TO: (1) BY USING PERPLELAB' MOBILE APPS (GAMES, APPS) OR VISITING OUR WEBSITES, INCLUDING PARTICIPATION IN MESSAGE BOARDS OR FORUMS ON THE SERVICE, (2) REGISTRATION FOR SERVICES, CONTESTS, SURVEYS AND SPECIAL EVENTS, (3) ACCESSING SERVICES USING A THIRD PARTY ID, SUCH AS SN WEBSITES, (4) PURCHASING A PRODUCT OR SERVICES THROUGH YOUR MARKET-PROVIDER'S (GOOGLE PLAY, ITUNES) (OR ‘IN-APP PURCHASE’), (5) USING ‘TELL A FRIEND’ MATCH-UP FEATURE, OR OTHER SIMILAR FEATURES, (6) YOUR EMAIL OF A QUESTION TO OUR CUSTOMER SUPPORT, AND (7) OTHERWISE THROUGH USE OF PERPLELAB SERVICE WHERE PERSONAL DATA IS REQUIRED FOR USE AND/OR PARTICIPATION. PLEASE NOTE THAT BECAUSE A THIRD PARTY SITE MANAGES THE PURCHASES OF VIRTUAL GOODS OFFERED BY THE SERVICE, WE DO NOT HAVE ACCESS TO YOUR CREDIT CARD DETAILS AND BILLING INFORMATION.


PERPLELAB MAY ALSO INVITE YOU TO SHARE NON-PERSONAL INFORMATION ABOUT YOURSELF WHICH MAY INCLUDE BUT IS NOT LIMITED TO: (1) YOUR AGE OR DATE OF BIRTH; (2) YOUR GENDER; (3) INFORMATION ABOUT THE HARDWARE YOU MAY OWN; (4) YOUR FAVORITE WEBSITES, FRIEND INFORMATION AND FAN PAGES (COLLECTIVELY REFERRED TO AS ‘NON- PERSONAL INFORMATION’).
PERPLELAB MAY SUPPLEMENT YOUR DATA WITH DATA RECEIVED FROM THIRD PARTIES IN CONNECTION WITH DEMOGRAPHIC ADVERTISEMENT, MARKET AND LOTHER ANALYTIC SURVEYS OR SERVICES IN ATTEMPT TO PROVIDE YOU WITH A BETTER USER EXPERIENCE, TO IMPROVE THE QUALITY AND VALUE OF THE SERVICES AND TO ANALYZE HOW OUR SERVICE IS USED. THE SERVICE WILL ALSO RECORD GAME PLAY INFORMATION SUCH AS YOUR HIGH SCORES OR GAME SESSION DURATION. IN ADDITION TO INFORMATION COLLECTED AS DESCRIBED ABOVE, YOU MAY CHOOSE TO SHARE ADDITIONAL INFORMATION ABOUT YOURSELF THROUGHOUT THE SERVICE, SUCH AS IN GAMES OR ON MESSAGE BOARDS. ANY ACTIONS YOU PERFORM WITH OTHER PLAYERS ARE CONSIDERED PUBLIC, AND ARE YOUR SOLE DISCRETION.


FINALLY, ANY TIME YOU ACCESS THE SERVICE, WE MAY COLLECT AGGREGATE INFORMATION INCLUDING BUT NOT LIMITED TO INTERNET PROTOCOL ADDRESSES, BROWSER TYPE, BROWSER LANGUAGE, REFERRING / EXIT PAGES AND URLS, PLATFORM TYPE, NUMBER OF CLICKS, DOMAIN NAMES, LANDING PAGES, PAGES VIEWED AND THE ORDER OF THOSE PAGES, THE AMOUNT OF TIME SPENT ON PARTICULAR PAGES, AND THE DATE AND TIME OF THIS ACTIVITY. WE USE THIS INFORMATION TO BETTER TAILOR THE SERVICE TO YOUR INTERESTS, TO PROVIDE YOU MORE EFFICIENT CUSTOMER SUPPORT, AND TO OVERALL ENHANCE THE SERVICE. IN ALL CASES OF DATA ACCESS AND COLLECTION, THE INFORMATION YOU PROVIDE WILL NOT BE DISCLOSED, RENTED, LEASED, LOANED, SOLD, OR OTHERWISE VOLUNTARILY DISTRIBUTED TO UNAFFILIATED THIRD PARTIES AND WILL BE USED SOLELY FOR THE PURPOSE OF PROVIDING YOU WITH AND IMPROVING THE SERVICE.


2. USE OF COLLECTED INFORMATION


WE USE INFORMATION COLLECTED THROUGH OUR SERVICE FOR PURPOSES DESCRIBED IN THIS POLICY OR DISCLOSED TO YOU IN CONNECTION WITH OUR SERVICE. THE PERSONAL INFORMATION YOU PROVIDE PERPLELAB WILL ALLOW US TO FULFILL YOUR PRODUCT OR SERVICE ORDER; ALERT YOU OF NEW PRODUCTS OR SERVICES, FEATURES, OR ENHANCEMENTS; HANDLE/ROUTE YOUR CUSTOMER SERVICE OR TECHNICAL SUPPORT QUESTIONS OR ISSUES; AND/OR NOTIFY YOU OF UPGRADE OPPORTUNITIES, CONTESTS, PROMOTIONS, OR SPECIAL EVENTS AND OFFERS.


PERPLELAB MAY ENHANCE OR MERGE THE PERSONAL INFORMATION COLLECTED AT A PERPLELAB SITE WITH DATA FROM THIRD PARTIES IN ORDER TO, BUT NOT LIMITED TO : CREATE GAME ACCOUNTS AND ALLOW USERS TO PLAY OUR GAMES; IDENTIFY AND SUGGEST CONNECTIONS WITH OTHER PERPLELAB USERS; OPERATE AND IMPROVE OUR SERVICE; UNDERSTAND YOU AND YOUR PREFERENCES TO ENHANCE YOUR EXPERIENCE AND ENJOYMENT USING OUR SERVICE; RESPOND TO YOUR COMMENTS AND QUESTIONS AND PROVIDE CUSTOMER SERVICE; PROVIDE AND DELIVER PRODUCTS AND SERVICES YOU REQUEST; SEND YOU RELATED INFORMATION, INCLUDING CONFIRMATIONS, INVOICES, TECHNICAL NOTICES, UPDATES, SECURITY ALERTS, AND SUPPORT AND ADMINISTRATIVE MESSAGES; COMMUNICATE WITH YOU ABOUT PROMOTIONS, REWARDS, UPCOMING EVENTS, AND OTHER NEWS ABOUT PRODUCTS AND SERVICES OFFERED BY PERPLELAB AND OUR SELECTED PARTNERS; ENABLE YOU TO COMMUNICATE WITH OTHER USERS; AND LINK OR COMBINE IT WITH OTHER INFORMATION WE GET FROM THIRD PARTIES, TO HELP UNDERSTAND YOUR PREFERENCES AND PROVIDE YOU WITH BETTER SERVICES. PERPLELAB AND ITS PARTNERS ALSO COLLECT DATA TO ASSESS GENERAL INFORMATION ABOUT THE USE OF PRODUCTS, SUCH AS THE NUMBER OF VISITORS TO OUR SITES AND SERVICES AND WHICH SECTIONS OF A SITE OR SERVICE ARE POPULAR. PERPLELAB MAY ALSO PROVIDE YOUR PERSONAL INFORMATION TO OTHER COMPANIES OR ORGANIZATIONS THAT OFFER PRODUCTS OR SERVICES THAT MAY BE OF INTEREST TO YOU. IN SUCH CASES, WE WILL NOTIFY YOU THAT THE INFORMATION WILL BE SHARED AND PROVIDE YOU WITH AN OPPORTUNITY TO OPT-OUT. LASTLY, WE MAY USE YOUR PERSONAL INFORMATION FOR INTERNAL MARKETING, PROFILING, OR DEMOGRAPHIC PURPOSES, SO WE CAN ADAPT OUR PRODUCTS AND SERVICES TO BETTER SUIT YOUR NEEDS. WE DO THIS TO BETTER UNDERSTAND AND SERVE OUR CUSTOMERS. PERPLELAB AND ITS PARTNERS MAY ALSO USE COOKIES, PIXELS, HARDWARE-BASED IDENTIFIERS, OPERATING SYSTREM-BASED IDENTIFIERS, AND SOFTWARE-SET IDENTIFIERS, TO MANAGE AND MEASURE THE PERFORMANCE OF ADVERTISING. PERPLELAB ALSO USE THIS DATA TO PROVIDE CONTEXTUALLY-RELEVANT ADVERTISING TO USERS, TO PREVENT USERS FROM SEEING THE SAME ADVERTISEMENTS REPEATEDLY, AND TO ALLOW USERS TO PERSONALIZE THEIR EXPERIENCE ON THE SITE OR SERVICE (FOR EXAMPLE, TO SAVE SCORES IN A GAME). PLEASE NOTE THAT PERPLELAB'S PARTNERS MAY HAVE THEIR OWN POLICIES RELATED TO TRACKING TECHNOLOGIES FOR ANALYTICS AND ADVERTISING-SERVING PURPOSES.


WHILE PERPLELAB REQUIRES THAT COMPANIES COMPLY WITH PERPLELAB'S PRIVACY POLICY BEFORE PERPLELAB ALLOWS THOSE COMPANIES TO ACCESS OUR SITES AND SERVICIES, PERPLELAB DO NOT ACTUALLY CONTROL THIRD-PARTY DATA COLLECTION AND USE. THEREFORE, WE CANNOT AND DO NOT ASSUME ANY RESPONSIBILITY FOR ANY ACTIONS OR OMISSIONS OF THIRD PARTIES, INCLUDING THE MANNER IN WHICH THEY USE INFORMATION RECEIVED EITHER FROM US OR INDEPENDENTLY.
PLEASE BE ADVISED THAT PERSONAL INFORMATION SUBMITTED BY INDIVIDUALS ACTING SOLELY IN A BUSINESS CAPACITY (E.G., PERSONAL INFORMATION CONTAINED IN JOB APPLICANT'S RESUME) IS NOT SUBJECT TO THE USES SET FORTH ABOVE OR TO ANY OTHER PRACTICES STATED IN THIS PRIVACY POLICY.


3. DISCLOSURE OF PERSONAL INFORMATION


YOU UNDERSTAND AND AGREE THAT WE MAY BE REQUIRED TO DISCLOSE ANY PERSONAL INFORMATION IF REQUIRED TO DO SO BY LAW OR IN THE GOOD FAITH BELIEF THAT SUCH DISCLOSURE IS REASONABLY NECESSARY TO AVOID LIABILITY, TO COMPLY WITH LEGAL PROCESS, INCLUDING BUT NOT LIMITED TO A SEARCH WARRANT, SUBPOENA, STATUTE, OR COURT ORDER, OR TO PROTECT OUR RIGHTS AND PROPERTY, OR THAT OF THE PUBLIC. PERSONAL DATA MAY BE DISCLOSED TO THIRD PARTIES INCLUDING THIRD PARTIES LOCATED OUTSIDE THE COUNTRY YOU ARE LOCATED IN, ACCORDANCE WITH APPLICABLE LEGISLATION AND THIS PRIVACY POLICY.
WE RESERVE THE RIGHT TO DISCLOSE YOUR PERSONAL INFORMATION WITHIN OUR DATABASES, ACCESS LOGS OR OTHER RECORDS CONCERNING YOU AS REQUIRED BY LAW OR IN SPECIAL CASES WHEN WE HAVE REASON TO BELIEVE THAT DISCLOSING SUCH INFORMATION IN NECESSARY TO IDENTIFY, CONTACT, OR INITIATE LEGAL PROCEEDINGS AGAINST YOU IF YOU ARE VIOLATING THE TERMS OF SERVICE OR OTHER RULES, POLICIES, NOTICES, AGREEMENTS OR GUIDELINES FOR PERPLELAB GAMES, OR MAY BE CAUSING INJURY TO OR INTERFERENCE (INTENTIONALLY OR UNINTENTIONALLY) WITH PERPLELAB'S RIGHTS OR PROPERTY, OTHER USERS OF PERPLELAB'S SITE OR GAMES, OR ANYONE ELSE WHO COULD BE HARMED BY YOUR ACTIVITIES. WE ALSO RESERVE THE RIGHT TO RELEASE AND/OR USE ALL INFORMATION CONTAINED WITHIN OUR DATABASES, ACCESS LOGS OR OTHER RECORDS CONCERNING YOU IF YOU INTENTIONALLY OR UNINTENTIONALLY PARTAKE (OR ARE REASONABLY SUSPECTED OF PARTAKING) IN ANY ILLEGAL ACTIVITY OR IT IS NECESSARY TO PREVENT FRAUD OR OTHER ILLEGAL ACTIVITIES EVEN WITHOUT A SUBPOENA, WARRANT OR OTHER COURT ORDER.
NOTE THAT PERPLELAB IS NOT REQUIRED TO QUESTION OR CONTEST THE VALIDITY OF ANY SEARCH WARRANT, SUBPOENA OR OTHER SIMILAR GOVERNMENTAL REQUEST THAT PERPLELAB MAY RECEIVE. ADDITIONALLY, IN THE EVENT OF A MERGER, ACQUISITION, REORGANIZATION, BANKRUPTCY OR OTHER SIMILAR EVENT, CUSTOMER INFORMATION MAY BE TRANSFERRED TO PERPLELAB'S SUCCESSOR OR ASSIGNEE, IF PERMITTED BY AND DONE IN ACCORDANCE WITH APPLICABLE LAW.


PERPLELAB MAY ENGAGE OTHER COMPANIES AND INDIVIDUALS TO PERFORM SERVICES ON OUR BEHALF. EXAMPLES OF THESE SERVICES INCLUDE ANALYZING DATA AND PROVIDING CUSTOMER SUPPORT. THESE AGENTS AND SERVICE PROVIDERS MAY HAVE ACCESS TO YOUR PERSONAL INFORMATION IN CONNECTION WITH THE PERFORMANCE OF SERVICES FOR PERPLELAB.
PERPLELAB MAY ALSO HAVE MESSAGE BOARDS, FORUMS, AND/OR CHAT AREAS, WHERE USERS CAN EXCHANGE IDEAS AND COMMUNICATE WITH ONE ANOTHER. WHEN POSTING TO A MESSAGE BOARD, FORUM, OR CHAT AREA, PLEASE BE AWARE THAT THE INFORMATION IS BEING MADE PUBLICLY AVAILABLE ON-LINE AND THE USER DOES SO AT HIS OR HER OWN RISK.


4. INFORMATION SECURITY


PERPLELAB FOLLOWS GENERALLY ACCEPTED INDUSTRY STANDARDS AND MAINTAINS REASONABLE SAFEGUARDS TO ATTEMPT TO ENSURE THE SECURITY, INTEGRITY AND PRIVACY OF THE INFORMATION IN PERPLELAB' POSSESSION FROM ACCIDENTAL LOSS AND FROM UNATUTHORIZED ACCESS, USE, ALTERATION OR DISCLOSURE BY THIRDS PARTIES. ALTHOUGH WE MAKE GOOD FAITH EFFORTS TO STORE THE INFORMATION COLLECTED ON THE SERVICE IN A SECURE OPERATING ENVIRONMENT THAT IS NOT AVAILABLE TO THE PUBLIC, WE CANNOT GUARANTEE THE ABSOLUTE SECURITY OF THAT INFORMATION DURING ITS TRANSMISSION OR ITS STORAGE ON OUR SYSTEMS. FURTHER, WHILE WE ATTEMPT TO ENSURE THE INTEGRITY AND SECURITY OF OUR NETWORK AND SYSTEMS, WE CANNOT GUARANTEE THAT OUR SECURITY MEASURES WILL PREVENT THIRD-PARTY ‘HACKERS’ FROM ILLEGALLY OBTAINING ACCESS TO THIS INFORMATION. WE DO NOT WARRANT OR REPORESENT THAT YOUR INFORMATION WILL BE PROTECTED AGAINST, LOSS, MISUSE, OR ALTERATION BY THIRD PARTIES. NO METHOD OF TRANSMISSION OVER THE INTERNET, OR METHOD OF ELECTRONIC STORAGE, IS 100% SECURE, HOWEVER. THEREFORE, WE CANNOT GUARANTEE ITS ABSOLUTE SECURITY.


5. POLICY REGARDING MINOR CHILDREN


THE SERVICE IS NOT GEARED TOWARD ANYONE UNDER THE AGE OF 13. PERPLELAB DOES NOT KNOWINGLY COLLECT OR SOLICIT PERSONAL INFORMATION FROM ANYONE UNDER 13 YEARS OF AGE. IF PERPLELAB LEARNS THAT PERPLELAB HAS INADVERTENTLY GATHERED PERSONAL DATA FROM ANYONE UNDER 13 YEARS OF AGE, PERPLELAB WILL TAKE REASONABLE MEASURES TO PROMPTLY DELETE SUCH PERSONAL DATA FROM PERPLELAB'S RECORDS FROM OUR FILES AS QUICKLY AS POSSIBLE. PERPLELAB AND ITS PARTNERS DO COLLECT NON-PERSONALLY IDENTIFIABLE DATA FROM CHILDREN. THIS INCLUDES, FOR EXAMPLE, COLLECTION OF IP-BASED GEOLOGICAL DATA TO ENSURE THAT THE PRODUCT, SERVICE OR FEATURES SERVED COMPLY WITH APPLICABLE LAWS OF THAT NATION. IF YOU ARE THE PARENT OF GUARDIAN OF A CHILD WHO IS UNDER THE AGE OF 18 THAT HAS CREATED THEIR OWN ACCOUNT (IF THEY ARE BETWEEN THE AGES OF 13 AND 18) OR IS AUTHORIZED BY YOU TO USE YOUR ACCOUNT (IF THEY ARE UNDER THE AGE OF 13), WE URGE YOU TO INSTRUCT YOUR CHILD TO NEVER GIVE OUT HIS OR HER REAL NAME, ADDRESS, PHONE NUMBER OR OTHER PERSONALLY IDENTIFIABLE INFORMATION WHILE USING THE SERVICE. CHILDREN UNDER THE AGE OF 13 SHOULD NEVER ATTEMPT TO REGISTER FOR AN ACCOUNT AND SHOULD NEVER OTHERWISE ACCESS THIS SITE OR SERVICE WITHOUT THE UNEQUIVOCAL PERMISSION OF THEIR PARENTS OR GUARDIAN, INCLUDING PLAYING ANY GAMES.